Content Strategy

Brainstorming and Discovery.  That’s the first step in understanding your brand and target

audience.  We really do want to know everything.  We believe that magic happens when we all

get in a room together and bounce ideas.  We love to work with clients and dream.  Here’s what

we want to know.

• • What is your brand about?

  • What are the keys to your brand awareness and retention?

  • What are the key demographics of your target audience(s)?

  • Where can we connect with your audience?  

We need a true understanding of your brand and your audience to help you in create

content that effectively engages with them.

Now that we know your brand and target audience we’ll move on to understanding your

message. 

We’ll ask questions like this.

• What do you want your audience to know about your brand?

• What voice will they respond to?

• Can we make them laugh, or not?

• How deep can we go?

• How do they learn?

Messaging is the bait.  We want to make sure your audience responds in a positive manner to your message.   When the message is right, results ensue.

You’ve probably heard this term before.  Seems simple enough, but it really is a lost art. 

YOU HAVE TO ASK!

There are many techniques that work well depending on your brand and audience.  If we’ve

landed on great creative that nails your brand and drives engagement with your target

audience the call to action will be as we say – easy peasy.

Here are the questions we’ll ask.

• • What do you want your audience to do?

  • What is the audience takeaway?

  • Is it message retention, to purchase or to find out more?

  • How hard can we push with your audience?

  • What constitutes success?

These answers will give us the roadmap to driving results.

Content strategy is a crucial marketing technique that involves planning content types and distribution channels in advance to achieve business goals. At Real Media, a leading content strategy agency, we help enhance your business credibility and exposure through a strategic content plan in the following ways:

• Increases Visibility

Developing a solid content strategy with a top content strategy agency can significantly enhance your search engine ranking, organically boosting your business website’s visibility and reach. By generating quality content tailored to your target audience, you increase brand awareness and web traffic. Creating content with specific keywords that cater to your potential customers helps your site rank at the top of search engine result pages (SERP), establishing you as a credible source of information and attracting more clicks to your website.

• Builds Trust And Business Authority

Partnering with a top content strategy agency can help your business establish itself as a reliable source, enhance your reputation, and build trust with your targeted audience. By sharing informative content that provides valuable insights and knowledge on various business topics, you can boost your credibility as a problem-solver in the market. This approach strengthens your business authority, helps you outgrow competitors, and creates a transparent connection with potential customers by effectively sharing your brand story.

• Boosts Customer Engagement

As a leading content strategy agency, we help you build strong relationships with potential clients by addressing their common problems in your content and showcasing how your products and services can help them. Additionally, we enhance customer engagement by responding to their questions, reviews, and comments. By including a clear CTA (call to action) in your content, we drive better lead generation and higher sales for your business.