Real Media Case Study
A Case study in Cookie Creativity
Arty McGoo is known as one of the matriarchs of the cookie decorating industry. Real Media has partnered with Arty to create tons of content for her subscription based cookie decorating training courses.
Liz (Arty) and John Adams came to Real Media in search of a partner to help them create tutorials for their monthly subscription cookie decoration training courses. The challenge was to capture the intricate techniques that Liz teaches for creating these amazing works of art as well as creating additional fun and educational art
Arty and her team come to Real Media twice a year to create on average 6 months of content. Each month the Real Media team was tasked with creating the following video content.
- McGoo U – Arty’s Tutorial
- Expert Lab – Guest Cookier Tutorial
- Mixing It Up – Guest Interview
- Smart Cookie – The Business Side
- After School – Comedy / Fun Vide
- Extra Frosting – Timelapse
Using our Streamstage platform we created the majority of this content in real time saving literally months of post-production hours. In a typical week our team would create 60 finished videos.
We did this through a partnership or shared revenue approach. As subscriptions grow so do our revenues. So, as you can imagine, we are very motivated to create the best possible results.