Lindsay Howerton, owner of How Consulting, LLC, is a fractional COO specializing in empowering businesses and teams to meet their full potential through people, process and data improvements. She has consulted in over 35 different industries including manufacturing, residential and commercial construction, advertising, real estate, property management, meat processing, mergers and acquisitions and advertising. She has helped business leaders in organizations as small as one million in revenue to Fortune 500 organizations with thousands of employees.
Lindsay has a strong sense of purpose to make a measurable impact with each person she meets. She excels at difficult conversations with a focus on transparency and integrity.
A Missouri native, Lindsay earned a bachelor’s degree in agricultural journalism from the University of Missouri-Columbia. She lives in Overland Park, Kansas, with her husband and two daughters.
Join my Facebook community: The Revolutionary Leadership Collective // https://www.facebook.com/groups/revolutionaryleadershipcollective
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-Transcript-
Brad Burrow (00:01):
Welcome to In a World With Real Media. I’m your host, Brad Burrow. In this podcast, we’ll dive into the lives of the most successful people in business. We’ll learn how they overcame adversity, took advantage of opportunities and learned from their experiences. Learn from our experts. Get inspired, then go live your story. It’s in a world with real media. Welcome to the In A World With Real Media podcast. I’m Brad Burrow, and we have Lindsay Howerton with us today. So let me tell you a little bit, this is going to be a really interesting podcast. I’m really excited about it for reasons that you’re going to see coming here. Lemme tell you a little bit about her. She’s an experienced senior leader with proven success in building unified and profitable organizations through people, process, and data improvement. She’s passionate about fostering collaboration, driving innovation, and achieving sustainable long-term growth. That sounds really good to me, by the way.
Lindsay Howerton (01:03):
Sounds very fancy. I don’t know if I am actually that fancy in person.
Brad Burrow (01:07):
We’re not worthy. We’re not worthy. Excuse me. So Lindsay, I really appreciate you coming on the podcast. This is really awesome. What we like to do in the inner world with Real Media Podcast is learn about your background, how you became who you are. So tell me a little bit about where you grew up and where you started in all of this.
Lindsay Howerton (01:35):
Yeah. The path to get here.
Brad Burrow (01:36):
Yeah, yeah, right
Lindsay Howerton (01:37):
To the fancy words. Yeah. Well, I did not have a fancy background. So I am from Brookfield, Missouri, which is in North central Missouri. My dad ran grocery stores and we farmed. So I have a farm kid work ethic, and I think that’s what really led me into manufacturing and working a lot in traits.
(01:55):
So
(01:56):
I’m fortunate that I thought I was going to save the world through writing. I got an ag journalism degree from Mizzou, and
Brad Burrow (02:05):
That’s one of my questions, by the
Lindsay Howerton (02:06):
Way. Well, there you go. Yeah, AG
Brad Burrow (02:08):
Journalism, amazing.
Lindsay Howerton (02:10):
And it was something that my parents thought was a bit of a disaster because going to college was encouraged but not encouraged because staying on the farm and helping the family was also something that was a priority to them. So I chose to go to college and put myself through college, and it was incredible to get the communication skills, but otherwise I didn’t do good at stats and I do a lot of math now. So I got to work as my first job with a not-for-profit. So I got to step into that world and I helped with an organization that actually had a food cooperative that helped feed thousands of people in Missouri. And I ran a meat company and I You’ve
Brad Burrow (02:58):
Done a lot of different things.
Lindsay Howerton (02:59):
Yeah, well, looking back and wondering why people didn’t respect me as a kid, straight out of college, walking into a meat packing facility and telling people what to do, they wanted to smack me. And now at this age, at the age of the people I was leading, I can now very fully understand how they felt that way because I was really green and I learned through a lot of mistakes, which is what I’ve done my entire career.
Brad Burrow (03:23):
But growing up on a farm, I mean, you can fix anything with bailing wire and duct tape, right? I mean, mean you probably learned a lot of skills that
Lindsay Howerton (03:32):
Just, well, mechanical.
Brad Burrow (03:33):
Yeah.
Lindsay Howerton (03:33):
Actually, I think my dad treated me like the boy. There was not an exception. I bucked bales and
(03:41):
Worked hard,
(03:42):
Lifted feed bags, and we had hogs. And so I am a four HFFA kid and learn leadership and public speaking skills through that and deep in faith and family and community. So I think that’s always been ingrained in me. And it was a great platform, but it was a rough platform. I got up, my alarm went off at two 30 in the morning,
Brad Burrow (04:04):
Is that
Lindsay Howerton (04:05):
Right? And I would go out in the dark and take care of, I had my dad gave me a pig when I was 11, and I actually ran a 20 sow operation by the time I was in high school. I was entrepreneurial. I figured out how to build my own business, and that’s what paid for my college, any of the expenses I had. And I never had an outside job. I’d always worked there. I built my own thing.
Brad Burrow (04:27):
You probably know how to overcome adversity, don’t you? I bet that taught you that, right?
Lindsay Howerton (04:31):
I did. And I had a brother that was severely mentally and physically disabled. He was the middle capacity of a 2-year-old. So I learned a lot about acceptance and understanding. And in the eighties, it wasn’t as widely accepted to have a child with a disability. And I kind of remember how people would look at us or act differently. And so I think as a coach in my current career, it also has helped me to just never judge and look people straight in the eye and encourage them to work hard and to always be optimistic because mindset was a key thing for me. If I didn’t have a positive mindset through some of the trauma that I was raised in, my mom was pretty sick through most of my life. She had sudden cardiac death syndrome and stage four breast cancer three years later.
Brad Burrow (05:20):
Oh my gosh.
Lindsay Howerton (05:21):
There were just a lot of things to overcome, but I was very strong because my dad was military and tough on me, and I never felt that anybody was as hard as he was. So he was great training for me. Manufacturing environment felt simple and easy, and for a lot of people might feel difficult
Brad Burrow (05:42):
Compared to what you grew up with.
Lindsay Howerton (05:44):
The yelling and the hard work seems right in line with how I had been raised.
Brad Burrow (05:48):
You have to drop and do 10 pushups if you didn’t do things right.
Lindsay Howerton (05:51):
Yep, yep. You better just do it.
Brad Burrow (05:53):
It’s kind of a missing thing in our society today, don’t you think? I feel like that the toughness is not there anymore or as
Lindsay Howerton (06:03):
Much. Maybe that’s an overcompensation though, where we went through something, my grandparents went through the Great Depression. I remember my grandma talking about that. They were so hungry. She had gone and asked for a potato from a neighbor. This is one of my favorite stories from her. And that her dad beat her and made her take the potato back and they were starving and she was self-made. They were the people that I looked up to the most as my grandparents bought rental houses and my hometown and my town has 4,000 people. And as compared to I was a kid that was raised in a trailer, it felt like they had a mansion because they had a real house
(06:42):
And they were buying more houses. And so in high school, I got to help mud and paint and help them flip houses. And ironically, that’s something that I now do is have single family homes just like my grandparents. But they taught me so many valuable things about business. I mean, farm kids especially, I think you learn a lot about how to manage money, how to take care of other things. The responsibility of those animals need to be fed, and you can’t not get up and go do it. But my kids raised in the city don’t have the same work ethic. They are different, but they’re different in a good way too. They’ve had so many more resources. They’re so smart and well-versed in things that I didn’t have exposure to. So I think we have to look at it as it’s positive, but it’s different.
Brad Burrow (07:30):
Yeah. Yeah. It’s a good thing. Brookfield, I think about, so I don’t know if I have ever told you this story, but I bought an airplane in Brookfield.
Lindsay Howerton (07:39):
You didn’t? That’s amazing. So
Brad Burrow (07:42):
It was called a Moonie, and there was a gentleman that lived there that had a publishing company. So he sold his moonie and we drove up to Brookville, looked at it, flew out of that little airport, just north of town there, and ended up buying the plane. And I had it for probably, I dunno, 10 years maybe.
Lindsay Howerton (08:00):
My mother-in-law’s property almost touches, and father-in-law touches the airport.
Brad Burrow (08:04):
Is that right?
Lindsay Howerton (08:05):
Right there.
Brad Burrow (08:06):
Little bitty little. I mean like a thousand foot runway or something like that.
Lindsay Howerton (08:09):
Publishing company is where everybody in my town works. A lot of people there. My mom worked
Brad Burrow (08:13):
There. I can’t remember his name, but
Lindsay Howerton (08:16):
Yeah.
Brad Burrow (08:16):
Well, it was a different one though. Wadsworth’s a big one, right? Yeah. But anyway, it was very interesting, very interesting.
Lindsay Howerton (08:24):
Not very many people know with 4,000 people. It’s right along Highway 36 in between Chillicothe and Macon, but most people don’t know where it’s,
Brad Burrow (08:31):
My son went to Hannibal La Grange, and so we’d drive down 30, is it 36
Lindsay Howerton (08:36):
Highway? 36,
Brad Burrow (08:37):
Yeah. And I thought this is such an easy drive compared to I 70. A little sidebar there. But yeah, we’ve driven by there lots of times. So it’s great up there. That’s
(08:47):
Cool.
(08:48):
Yeah, so really cool. So tell me, agricultural journalism, I mean now I get it a little bit more, but why did you think you wanted to go into journalism?
Lindsay Howerton (08:58):
Well, agriculture to me was the backbone of America and still is.
(09:02):
And it taught me so much and gave me so many opportunities that I thought if we could talk about family farmers in America and we could write more about their role in both communities and society, that we could bring more awareness to buying local and supporting even the farmer’s market. Just simple things. You don’t have to suddenly be all into Whole Foods and buying everything local, but if you just go on Thursday or Saturday and pick up some bread, buy some eggs, do a little bit of your part that you can support some of these communities. But I found it was hard when you get into magazine publishing that some of these stories that are great heartfelt stories don’t get published because the advertisers are often not in the same line of what you’re trying to
Brad Burrow (09:54):
Promote.
Lindsay Howerton (09:56):
And so it was an interesting education for me very quickly that politics changes the story.
Brad Burrow (10:04):
Yeah, that’s interesting. I think it’s interesting too that we’re kind of coming full circle, circle back to eating clean. And my wife and I go to the farmer’s markets all the time and get vegetables and fruit and meat and stuff like that, but that meat is going to be much better for you.
Lindsay Howerton (10:26):
We raised everything ourselves and just supporting local economy and local businesses. While I believe there’s room for everybody in our fair market, I also think just looking for the people that you grow up with, the people alongside you, the downtown versus going to the big box store. If you can buy a small percent of your items from people who are arm in arm with you, whenever there’s a problem and will show up for you, that
Brad Burrow (10:58):
Is, that’s community, right?
Lindsay Howerton (10:59):
That’s community. And rural communities are based on that. I’ve seen time after time where things would happen and everybody rallies around the person that is suffering in whatever way, and it’s just a different type of environment. It’s also hard to be invisible in a small town. You go to the gas station and my grandma will call and say, why are you at the gas station? And it was nice to come to a big city. I remember going to Columbia, Missouri and thinking, this is such a big town, how am I going to be able to navigate this? And so Kansas
Brad Burrow (11:36):
For Columbia,
Lindsay Howerton (11:37):
Yeah, Kansas City was incredibly frightening to me because my parents didn’t let me leave the farm. I had not had practice driving in a big city. I had been so sheltered and
Brad Burrow (11:49):
Isn’t that interesting?
Lindsay Howerton (11:49):
Yeah,
Brad Burrow (11:50):
Yeah. So just another little sidebar. My kids went to Kansas City Christian School, so we probably live, I dunno, it’s a 30 minute drive, 25 minute drive from hundred 59th down to Prairie Village, 79th. And they had to learn how to drive to and from school. And I’ve always thought about that because when I grew up, I grew up in high school. I was in western Kansas, so similar to you probably, I didn’t work on a farm, but it was a small town. But they learned how to drive in rush hour. And you think about the difference in a story like that, they were kind of prepared to, so they don’t think anything of it.
Lindsay Howerton (12:31):
No. But it’s kind of like what we talked about on it’s
Brad Burrow (12:34):
Different.
Lindsay Howerton (12:36):
And they’re equipped in a more worldly way than I was. I can run a tractor and they wouldn’t have a clue, but these kids could drive in traffic. And as an adult, that was intimidating to me’s
Brad Burrow (12:49):
Some
Lindsay Howerton (12:49):
Of the just subtle differences that I can tear apart a machine and my kids can’t do that. But yeah, they can be in things where that’s hard for me. So I think there’s benefits and negatives to both.
Brad Burrow (13:02):
Well, you made it here today, so you drove through the Kansas City traffic, so good job
Lindsay Howerton (13:06):
Made it.
Brad Burrow (13:08):
One of the things I wrote down is you have a lot of experience in sales.
(13:15):
I do.
(13:16):
And obviously you’re very, very good at it. How did you learn how to sell? I mean, that didn’t really come from farm farming, did it? Or maybe it did?
Lindsay Howerton (13:25):
Well, I would argue it probably did
Brad Burrow (13:28):
That
Lindsay Howerton (13:30):
I was so competitive at showmanship.
(13:33):
I wanted to win wherever I competed in four H and FFA. And so I showed hogs, I had exhibits, I did public speaking, and I wanted to come in first. So I was very careful to watch the people that were successful. I didn’t have mentors, I didn’t have tutors. In fact, sometimes where I came from was a little bit more dysfunctional. I could have gone the opposite direction. But instead I would look for the people that I admired or that could teach me something without resources. And I would watch them as many times as I could to mimic what they did.
Brad Burrow (14:13):
But
Lindsay Howerton (14:13):
I’d also say my grandpa was an excellent salesperson.
Brad Burrow (14:16):
Oh yeah.
Lindsay Howerton (14:17):
My grandpa, my grandparents, the one I mentioned, they were self-made. My grandpa would buy cars and resell ’em. He would find opportunities. They bought land, they came from nothing. And they built a pretty substantial empire. He would have people come in and sell something to them. And when they would leave, he would talk about, did you notice that he fidgeted with his hands? And when I asked him this question, he didn’t look me in the eye. And so he taught me to pick up some of the body language. And so I really became a student of people. I would watch things that maybe traditional salespeople might be taught in some sort of sales class. And I’m 10, and my grandpa is
Brad Burrow (15:04):
Talking about
Lindsay Howerton (15:04):
How people are fidgeting with their hands and looking away at specific things.
Brad Burrow (15:08):
I got to stop doing that.
Lindsay Howerton (15:11):
Lemme tell him about your tells. Yeah. But it was interesting that he was great at showing me details where people were uncomfortable or how he was able to lean in and they leaned in. So he was my first teacher.
Brad Burrow (15:26):
Amazing
Lindsay Howerton (15:26):
Because he loved sales, and sales was how he was able to turn nothing into something in my small town.
Brad Burrow (15:33):
So that was kind of in your DNA in the way you were raised. That’s pretty awesome.
Lindsay Howerton (15:37):
It was.
Brad Burrow (15:37):
And so you use some of those things that you learned from your grandfather probably every day. I
Lindsay Howerton (15:41):
Bet. Today. Yeah. Well, I’d say I’m a very technical person and I live in a very social world, so I’m someone who’s great at the details and I’m fast paced at it. I enjoy operations. If you see me today as a fractional COO, I’ve worked in 35 different industries.
Brad Burrow (16:01):
That’s number eight on my list, by the way.
Lindsay Howerton (16:03):
Perfect. I can almost see what they are is the good pitch there.
(16:07):
But I’ve worked in 35 different industries. I will gravitate to the smartest people, and I’m blessed that they hire me to help them with the gifts that I have. But I’ve learned from every single person that I’ve worked with. I mean, I’ve been out on my own for almost nine years and salesmanship, I started really in sales. I ended more in operations in my career that I started to gravitate more towards the technical. But I’m lucky that I can do both just by fantastic successful people that I could glean a little bit of something from throughout my career. And there’s been a lot of ’em.
Brad Burrow (16:47):
Yeah. That’s great. Well, the next thing on my list is original one. So I know a little bit about, I’ve worked with some people, Jim, I think that we’ve worked together on some things in the past, but what a great story. I mean, tell me a little bit. I know that he’s not around anymore, right? Is it? He’s
Lindsay Howerton (17:10):
Not, yeah. So you original Wand was a hot pack manufacturing facility on Southwest Boulevard. So if you’ve ever had a famous barbecue sauce in Kansas City or a tomato-based salsa, sometimes tomato sauces in the grocery store, there were hundreds and hundreds of products made out of that facility and
Brad Burrow (17:32):
Down on Southwest Boulevard,
Lindsay Howerton (17:33):
Down on Southwest Boulevard. So there were multiple partners in that. But I was blessed enough that Joe Polo was the owner at the time, and I was doing something entrepreneurial. I was being a food broker and working with some Kansas City companies who introduced me to Joe. I started in sales for him and
Brad Burrow (17:53):
Selling to grocery stores
Lindsay Howerton (17:55):
And places. I was a food broker. I was traveling 8, 7, 8 state territory, repping a bunch of different products, and I was specializing in Hy-Vee stores and Joe on opportunity for me to help with sales to get his products because they had a pretty extensive line of their own products. And then they packed for a lot of other people and he was so entrepreneurial. He contracted with me to be able to sell products for him. And as soon as my husband, who by the way, I met in kindergarten, he and I are from the same town.
Brad Burrow (18:27):
Is that right? Amazing. Yeah.
Lindsay Howerton (18:28):
Been married for 26 years. So we had the opportunity with him changing jobs to come to Kansas City. Joe’s interview process was a little bit unconventional as I came in and said I was going to be in Kansas City. He pointed at a desk and said, well, there’s your desk. And I said, yeah, I don’t want to work here. I want to keep doing the thing I want to do. And he’s like, yeah, no, there’s your desk. You should come work here. We’ll get you here. And so I started working a couple days a week, and he eventually got me to be there full time to be able to help. And I owe him the world because he let me work every position in the facility almost. So as soon as I would figure something out, he’d let me do something else.
Brad Burrow (19:13):
I remember at one time Billy Butler was doing it. He do a barbecue sauce there. I
Lindsay Howerton (19:17):
Worked with him, yeah.
Brad Burrow (19:17):
Okay.
Lindsay Howerton (19:18):
Yeah. We were able to partner with a remarkable amount of famous people both in the community and outside the community that would decide to do a sauce or a product and come and promote it, and they would partner with other large companies. So we had some incredible people show up and do things. A lot of people watch the Hot Sauce challenge and Deba is one of the products on Hot Sauce Challenge,
Brad Burrow (19:44):
Which was Did you try that?
Lindsay Howerton (19:44):
Oh yeah, yeah. That was great. I’ve tried all of the Extreme hot sauces, way hotter than Deba, but we made all of those in the facility.
Brad Burrow (19:55):
And you’re still alive.
Lindsay Howerton (19:56):
Yeah, well, I’m still a lover of hot food.
(19:59):
That’s something that you acclimate to. But we had a test kitchen where we developed a lot of products, so we got to taste the coolest stuff. We had a chef there that would develop things. Joe was truly innovative and before his time in the products that he developed. So that was a really unique opportunity, and I got to be a leader there. I would say. I still didn’t have a lot of confidence in myself when I started there. I was young in my career, and he gave me the confidence in allowing me to work so many different positions. I wouldn’t be sitting in front of you without him.
Brad Burrow (20:37):
So another great experience in what you’re doing as a fractional COO.
Lindsay Howerton (20:45):
Yep.
Brad Burrow (20:45):
I mean, you probably learned from that experience.
Lindsay Howerton (20:48):
I did. He eventually let me work as his right hand to run operations and be senior vice president and to feel the weight of what it would be like to be a business owner. That was one of the best gifts because I think you think as an employee what it’s like, but to have that ownership mentality with the full weight, it’s different, isn’t it, of the liability and the financial and all of the worry. He let me be his right hand. I worked there for eight years and it was an incredible place to work, but it was really hard. Some days we had almost doubled in size. We were running seven days a week at times with all shifts. Think about that.
Brad Burrow (21:29):
Out of the Southwest Boulevard facility.
Lindsay Howerton (21:32):
Well, most of the products were 200 degrees or higher in the bottle, and we were doing 1200 bottles an hour, and they were three production lines, and we were hand capping every bottle. And you’ve got to keep all that stuff on the floor, make sure everything’s clean. It’s a high stress, low margin. It’s still, to this day, with all the things that I have done, one of the hardest businesses that I’ve ever had to help run.
Brad Burrow (21:58):
It’s prepared you for other things, so, right.
Lindsay Howerton (22:00):
Yeah, it was baptism by fire. It was one of the most difficult, and I think honestly, a lot of them have been easy. And it’s always interesting when I come into a business and work with a business leader, they’ll tell me how hard it is, and I don’t understand because they’re unique and there’s nothing like them. But I find that there’s so much commonality. The backbone of business is very, very similar no matter where you are and what you’re doing.
Brad Burrow (22:27):
Yeah. Yeah. That’s awesome. Well, so let’s switch gears a little bit. I want to go into when you and I first met Joe Calhoun introduced us and you reached out to me and
(22:38):
Love Joe
(22:39):
And me too. I love Joe too. And we did this, you took me through this exercise. So I wanted to do that today on the podcast. I was so impressed by that. And I don’t know what you call this. Is there a term for this is,
Lindsay Howerton (22:55):
Well, what I would say is
Brad Burrow (22:57):
The Lindsay. Yeah.
Lindsay Howerton (22:58):
I have a client that will just call from his truck and say, Hey Lindsay, I need you to do the thing. And I know exactly what thing. Okay, let’s it the thing, call it the thing. But what I have learned as both in sales and operations is if I don’t understand the person, it’s really hard for me to implement the process. So I have that habit. And ironically, some really large national companies have me do this
Brad Burrow (23:24):
Process
Lindsay Howerton (23:26):
With clients or potential talent in their organization to be able to determine some of their greatest gifts or potentially their challenges. And so I’ve developed my own series of questions throughout the years to be able to understand who and what you are so that I can tell you with quick rapport what I see in you and where potential challenges are. And I honestly do it for future clients or partners or anybody.
Brad Burrow (23:55):
So you’ve kind of developed what you do on your own a little bit. I haves not based on,
Lindsay Howerton (24:01):
No, this
Brad Burrow (24:04):
A typical thing. I am trying to think of one of the names.
Lindsay Howerton (24:07):
Well, so there’s disc in a lot of the personality profiles, there are some main components. So I will say that I’ve patterned the different categories, but my questions I’ve come up with on my own to be able to get you in the categories. But DISC is a great one that you can pattern it off of
Brad Burrow (24:26):
Because disc, I’m trying to think of the one Joe does, but I’m high vision High.
Lindsay Howerton (24:31):
Well, there’s so many
Brad Burrow (24:32):
Quick start.
Lindsay Howerton (24:33):
Well, there’s Colby. There’s
Brad Burrow (24:35):
Colby. That’s what it’s Kby.
Lindsay Howerton (24:36):
I’ve been trained in Kby, Myers Briggs, Enneagram, StrengthFinders. So I’m a nerd at all of these. And I think, again, just being a student of
Brad Burrow (24:48):
Your grandfather started you down that path, didn’t he?
Lindsay Howerton (24:51):
Well, and he did teach me you need to build rapport with the person to get to the goal. And so I’m probably somebody that looks at the goal and thinks about the person. And I’ve really learned that you have to think about the person to get to the goal. And so this is why I’ve developed a quick start way
Brad Burrow (25:11):
To
Lindsay Howerton (25:11):
Be able to figure out your greatest gifts. But yeah, it establishes a rapport as you probably experience with me, that links us together in a different way. And my goal is to change lives. Honestly, if you see the purpose statement of me, I want to change as many lives as I can, as fast as I can. So while I feel like this is sometimes a parlor trick and how I can do this,
Brad Burrow (25:35):
I
Lindsay Howerton (25:35):
Understand that it makes a big impact for people because they understand themselves differently. I hear a lot, you explain me better than I could have explained myself, and it’s by accident that I did it, but it has been very successful for me.
Brad Burrow (25:50):
So I thought it’d be cool.
Lindsay Howerton (25:52):
Do you want me to do the thing?
Brad Burrow (25:53):
Can you do the thing? Do the thing? Is it okay?
Lindsay Howerton (25:56):
I would love to.
Brad Burrow (25:56):
You’ll have a podcast with you doing the thing. That’ll be interesting. I’m not sure I want to put this out in front of everybody, but No, that’s cool. So yeah, just take me through the process. The first time we met
Lindsay Howerton (26:07):
I, I’m going to do it just like I was interviewing someone.
Brad Burrow (26:09):
So
Lindsay Howerton (26:10):
If I see you in elementary school and you walk out onto the playground for the first time and you see the monkey bars, they’re high. They’re kind of scary. You’ve never seen ’em before. Are you the first kid to go up and across? Second kid, third kid. I’ve had someone say they were the 10th kid. They needed velocity and airspeed. And which one would you be?
Brad Burrow (26:31):
I’d probably be the second kid. Yeah.
Lindsay Howerton (26:34):
If I saw you in line at a big box store and you’re last in line, someone cuts in front of you, but you can’t tell if they saw you or not, do you tap ’em on the shoulder, say lines back there? Do you leave it alone? Not say anything. I’ve had a candidate tell me they would kick him in the shin. We stop the interview. What would you do?
Brad Burrow (26:55):
I would definitely be irritated by that, but I would probably not do anything.
Lindsay Howerton (27:00):
Okay. If I were to ask your friends and family to rate you one through 10 on your level of autonomy as a leader and 10 is I am what I would say highly competitive, almost conflict oriented, that in the sense that I don’t feel the conflict. I’m going to run into the fire and not feel the heat. Versus one is I want harmony, stability, the calmer the day, the more I get to do one thing at a time and I have not as much conflict. I get to be a team player. How would your friends and family rate you outside of work?
Brad Burrow (27:42):
Probably eight. Perfect. Yeah.
Lindsay Howerton (27:46):
Extrovert or introvert. And then I’m going to explain these. So extrovert is I’m fueled by the relationship. I am someone who if I’m fully rested and you take people away from me, I’m going to miss them. I want people introvert, more introspective. So think intro versus extra, right? So intro is inside. I find candidates sometimes or apologetic about being an introvert. I always say I’m an introvert. I need time by myself to refuel.
Brad Burrow (28:17):
I’m definitely that.
Lindsay Howerton (28:19):
Yeah,
Brad Burrow (28:20):
I have to have time alone.
Lindsay Howerton (28:23):
Yeah. And would you say that you’ve always done that as a person? So are you someone who even as a kid, you have been introspective? Introverted?
Brad Burrow (28:35):
Think so. I think so. Although I like, for whatever reason, I’ve had to learn how to make friends. Even as a kid, my parents were divorced and so I had to learn every time I moved that I had to build a new set of friends and stuff like that. So my friendships tend to be a little more surface, but I’m more introverted, I’d say.
Lindsay Howerton (28:58):
Yep. You’ve always wanted taught by yourself?
Brad Burrow (29:00):
Yes.
Lindsay Howerton (29:00):
Okay. And the way in which you like to do things, are you someone who thinks by priority? Think outside of work? Because the reason I ask about outside of work is often inside of work we do what’s needed. And so sometimes we have to change ourselves to do that, but outside of work is where we often get to be ourselves. So outside of work, are you someone who’s going to make a list and I get to do a bit of routine and I get to do the first thing, the second thing, the third thing? Or are you someone where I open the email, which makes me think about the spreadsheet, which makes me text my kid and then order something on Amazon and come back to the email?
Brad Burrow (29:42):
I’d say yes to both of those probably. But I am very list oriented on the weekend, for example, I feel accomplished if I get everything done on my list.
Lindsay Howerton (29:53):
Yep. Would you rather be able to do one thing at a time? So outside of work, are you someone where I get to do the top priority on my list, then the next thing, then the next thing. Are you calm and patient in that, or are you someone who’s more excitable, a little bit impatient, want to go faster outside of work? How would your friends and family rate you
Brad Burrow (30:14):
Faster?
Lindsay Howerton (30:15):
Okay,
Brad Burrow (30:15):
More excitable. Go where the energy is not necessarily work down. 1, 2, 3, 4, 5 on a list.
Lindsay Howerton (30:24):
If I were to ask them to rate you one through 10 outside of work, one is I’m incredibly fast paced, everything is multitasking, I am impatient, and 10 is, let me do one thing at a time. Highest priority to lowest priority. How would they rate you?
Brad Burrow (30:43):
Two or three?
Lindsay Howerton (30:46):
And then level of information. So are you someone, I’ll just use the same rating outside of work, one through 10. 10 is I want 10 pages, single spaced for the amount of information I’d like, and one is give me charts and graphs.
Brad Burrow (31:03):
Charts and graphs.
Lindsay Howerton (31:07):
Okay. If I put a pin in front of you and I say, don’t touch the pin, what do you want to do?
Brad Burrow (31:15):
Touch the pin. I better put this down.
Lindsay Howerton (31:20):
And if I asked you which one causes you more stress outside of work, managing the relationship or getting the goal, which one is louder for you?
Brad Burrow (31:36):
The goal I think.
Lindsay Howerton (31:38):
Perfect. Now I’m going to tell you what I actually, I’ll ask you one more question. So if you and I live next door to each other, thoughts, feelings, and emotions on each side of the fence. One being it’s a one foot fence and I can see all of your emotions and exactly what’s going on inside of you and 10 is I’ve got no idea what’s going on inside of you. What do you think the height of your wall would be?
Brad Burrow (32:07):
Eight. Yeah.
Lindsay Howerton (32:11):
Alright. I’m going to now read this back to you, and if anything doesn’t feel right, stop me.
Brad Burrow (32:17):
Okay.
Lindsay Howerton (32:19):
You’re a leader that is visionary, you’re forward driving, you can see the goal, and then we’ll situationally bring the person along. You’re going to be direct and factual in your communication. You’re going to be multitasking. You’re going to want just enough information to move forward, but not so much that you get bound by it. I call you a pilot profile that you want to sit in the front of the plane. You like the strategy, you like the driving ability of figuring out how to get there and where to go. But you don’t necessarily want to be the ground crew to ensure that all the things, we’ve got 4.5 pieces of ice in every cup and we have to have 600 cups. You want to give the directive, there have to be cups, there has to be ice. I’m going to focus on the front of the plane, which is where a lot of the risk is in owning the business and developing the strategy of we’re going to get from here to here. And there’s a little discontent because there’s so many ways for you to see how to get there. You have a high ingenuity in the fact that you see lots of different options. That’s probably why this business has been so successful is because you think in a multidimensional way that it isn’t just yes or no good or bad. I can or I can’t, but I can see tons of different ways to do this,
Brad Burrow (33:44):
Which is a blessing and a curse I think.
Lindsay Howerton (33:46):
Well, I think most gifts, I would say your greatest gift is you can see exactly where you want to go and you’re going to be very futuristic in thinking about where you want to get there. You’re creative. There’s always a way. In fact, if I tell you there’s not a way you’re driven to find a way
Brad Burrow (34:05):
That’s going to motivate me to find a way, probably
Lindsay Howerton (34:06):
100%. If I’m managing you, I’m going to give you the goal and leave you alone because you’re going to, this is where I get best practices to businesses about their team members. If I’m telling someone who is working with you, he’s probably going to want to pick the goal. But if you can agree upon the goal and leave him alone, he does not need help. He does not want help. If you try to micromanage him, he’s going to feel like it’s distrust.
Brad Burrow (34:36):
He’s
Lindsay Howerton (34:36):
Going to get it at it fast, and he’s going to come back and say What’s next. The only challenge sometimes is you need a deadline because it will never be quite good enough in the fact that you always see opportunities to make it a little bit better. There’s a cool,
Brad Burrow (34:52):
So there’s good enough and then move on. Yeah.
Lindsay Howerton (34:55):
But that’s hard for you. Sometimes you see so many ways to make it great that the stop of it can be hard at times, but that’s just because there’s, instead of black and white, there’s such a prism of colors that you want to make sure those colors are perfect
(35:12):
And you will be really detailed if you need to be. So I will say you can execute well and be in the weeds of it if you have to be, but that’s not your greatest gift. But sometimes I’ll see you do that and I’d tell you that you’ll be tired when you do that. So make sure that you understand that you’re modifying a lot when you’re in the weeds, and I want you to come back out. And from a performance coaching standpoint, make sure that you have trusted people around you that can manage the details and you’re getting to sit in the front of the plane and find the strategy and the direction and help lead and guide the team in a calm, confident way to get there.
Brad Burrow (35:53):
Yeah, that’s awesome. Do you think that on the detail part, because what I’ve found is I think that I’m more detailed when I’m working in my craft.
Lindsay Howerton (36:03):
Oh, a
Brad Burrow (36:04):
Hundred percent. If I’m working on a video, I mean I’m working to the detail.
Lindsay Howerton (36:09):
That’s because your name is on it. So when you’ve made a commitment to someone that you are going to do something great for them, the pilot will go back and make sure that there’s four and a half ice cubes in every cup because you promised me weren’t going to run out of ice. So you will absolutely be situationally detailed, but you as a person outside of work, would you want to know that there’s four and a half ice cubes in every cup? Not necessarily. But when you as a visionary leader put your name on it, your name is gold, and you will make sure that you manage it to ensure that it’s done well because your integrity is incredibly important.
Brad Burrow (36:53):
So you pretty much nailed it.
Lindsay Howerton (36:55):
Yeah. Did I miss anything?
Brad Burrow (36:56):
No, I don’t think so. I need to show this to everybody, but how did you learn how to do that? That’s amazing to me. We don’t know each other that well. What did we have 10 questions and you’ve nailed it.
Lindsay Howerton (37:13):
Yeah. I’m looking at the major components of who you are, and I’ve looked at DISC as a good model on those four components, DISC. So I’ve done something similar to that. But I think just through trial and error on, I am tasked with fixing the biggest problems in places. And when I have to fix the biggest problem, if I can’t get rapport with you to be able to have trust, and I’m an outside consultant who raises their hand and goes, man, I cannot wait to work with the outside consultant to give them all the knowledge so that they can come fix something that I’ve been trying to tell the owner to do.
Brad Burrow (37:55):
I’m
Lindsay Howerton (37:55):
Often not liked. And so I just started to ask questions and I began to kind of develop a pattern where I understood you or I could see who you were, but it’s been 13 years of practice probably in being able to paint a picture in my mind of what you are.
Brad Burrow (38:14):
So you got to write a book or something, right? I mean,
Lindsay Howerton (38:17):
Do
Brad Burrow (38:17):
This whole process needs, I mean, the other thing I think about too is are you going into a business and sitting down with their whole management team and doing this process with them?
Lindsay Howerton (38:29):
I am, but it’s kind of hard to sell. I mean honestly.
Brad Burrow (38:32):
Why?
Lindsay Howerton (38:33):
Well, because it’s sort of hard to explain this process that I have this X-ray machine sort of process where I can see the things that are hard for you and the things that you’re great at. I often come in as the operational person that’s going to fix the problem and I quietly start to get the wiring of the people and then I put everybody together. I mean, I did this yesterday in a facilitation. I had two people that were not understanding each other in a large organization. It was so simple to me that it was a profile issue that I had a visionary leader and a very technical leader who’s very detailed and they weren’t respecting each other because they weren’t listening. And when I
Brad Burrow (39:20):
Explain, but they’re perfect for each other.
Lindsay Howerton (39:21):
They’re two sides of a coin that make magic. And by the end of the meeting when I said, you guys are magic together, it’s not that you’re disrespecting each other or that you don’t respect, you’re just seeing it from opposite sides, which is the beauty of the
Brad Burrow (39:36):
Relationship. And you need each other, right?
Lindsay Howerton (39:38):
And if you could just hear and listen, you are unstoppable as a team. And I get excited at the opportunity and we walk through the conflict and by the end of the meeting they’re excited because they see how they’re going to help each other and how one will walk through conflict easier with the client that we’re talking about. And the other one doesn’t want to do that, but can provide all the details. And suddenly we found this commonality. I think we don’t, we sometimes weaponize the profiles and that’s a shame because it ruins the whole thing. But me as a profile, I’m an assertive, introverted, fast-paced, high detail. If you weaponize that, you would never hire me as a COO. If you looked at my profile, I’m not supposed to be a COO, I am too detailed. But my experience, the repetition in which I’ve been in so many places, and it’s hard to surprise me with a problem that I haven’t seen before. They happen occasionally, but it’s kind of rare. I’m a profile that can work as a COO because of the reps. We can’t use profiles as the reason you can’t do something that’s a shame and it’s dangerous.
Brad Burrow (40:55):
Why wouldn’t you want to be high detail if you’re a COO? That seems to me like,
Lindsay Howerton (41:00):
Well, it’s interesting,
Brad Burrow (41:01):
Like me,
Lindsay Howerton (41:01):
You asked about the detail. You are naturally wired to take the risk and to walk into the conflict. Often people who are higher risk takers are not as detailed unless it’s situational. And so think about either want to be in the front of the plane or the back of the plane, and the back of the plane is where I’m managing and being a doer. And the front of the plane is where all I can see is out the front window, and I have a lot of risk in managing a bunch of buttons. So I still have to be detailed, but I have to be able to look at the strategy and it’s situational. So often our wiring doesn’t go together that if you will walk into the fire, you also want to know that there’s 4.3 doors and that there’s six fire extinguishers and that there’s nine windows, and you’re not looking at that. So as a high detail, sometimes I could be too low to the ground and not be able to see the strategy as well.
Brad Burrow (42:01):
That’s got to be pretty fun. I mean, is it fun being in a situation like that and seeing these two people that there’s a lot of conflict and all of a sudden now they’re like this. It’s got to be so rewarding.
Lindsay Howerton (42:14):
It gives me goosebumps because I can take what feels to them to be an emotional drain and something that they didn’t want to be in a fight, and it’s taken a toll on them. And to be able to have simple keys to fix it just by seeing who they are and their gifts and how they compliment each other, I’m really grateful for the ability to show that to them because what’s really simple to me is hard for them, but they do things in their job that are so hard to me
Brad Burrow (42:45):
That I
Lindsay Howerton (42:46):
Couldn’t do.
Brad Burrow (42:47):
So
Lindsay Howerton (42:48):
This is why a toolbox is so important that I joke with organizations, we don’t need all hammers. We don’t need all screwdrivers. We have to have a mix of tools. And if we could just respect the differences between us, what a beautiful toolbox it is.
Brad Burrow (43:03):
Yeah. Joe talks about having the right people on the bus and there’s books written about that and stuff, and in the right seats,
Lindsay Howerton (43:13):
That
Brad Burrow (43:14):
Makes so much sense.
Lindsay Howerton (43:15):
It’s wiring and experience. And I think we have to make sure, again, as business leaders, there are a lot of profiling tools. It’s being more prevalently used in a lot of organizations. We need to make sure as leaders, we use it as the ability to see the gifts of our team members. And it helps us have understanding for the things that might be hard for them,
(43:37):
But we don’t ever use it as a negative. We can use it as a way to build tremendous rapport and help our team members be seen. I mean, at the end of the day in the meeting, the ladies were seen, they were appreciated and we brought ’em back to safety. Whereas you can feel insecure and frustrated or your value can be nicked if someone doesn’t respect you. By simply just helping them see what they are and how they work together. We brought everybody back to safety in how valuable both of these people are to the organization and how they’re unstoppable together.
Brad Burrow (44:16):
And we need to go back. We need to go six months out and see how that’s impacted the business. I bet it’s significant.
Lindsay Howerton (44:23):
It is because people who are at odds often are just because one’s in the front of the plane and one’s in the back of the plane, and that’s sales and operations a lot. I mean, how often in organizations do sales and operations be mad? I remember at original one where I was a salesperson one day and then I would be out in the production floor dripping with barbecue sauce, sweaty and disgusting coming in, being mad because the sales guys had just come in from a cool lunch. That was me yesterday. And I’m mad at sales operations because I’m like, why do they get to go to lunch? And I’m driven with barbecue sauce, but it was me the day before. You have to be able to develop systems and rapport where people understand everybody in the organization is under pressure. It’s different in different areas, whether that be go get the number or make sure the machines work. It’s different functions, but we all have stress and pressure to get the goal.
Brad Burrow (45:21):
Yeah. Yeah. Amazing. Well, a couple more things and I want to wrap up. That was awesome. Well,
Lindsay Howerton (45:27):
Thanks for letting me do that.
Brad Burrow (45:28):
Thank you for doing it for me. That’s awesome. I’ll be able to watch that and go,
Lindsay Howerton (45:32):
You’re a visionary. You’re a visionary. So it’s no wonder that this has been built by you when I walked through this building. It’s a testament to how you saw forward and did it before other people too. I mean, that is one of the gifts of your profile is you see how to do it before other people do.
Brad Burrow (45:51):
Yeah. And you’ve
Lindsay Howerton (45:52):
Been a great,
Brad Burrow (45:52):
Great. Yeah. Now we’ve got to turn that into profit somehow. Well,
Lindsay Howerton (45:55):
We just need to come here.
Brad Burrow (45:57):
Yeah, I know. Come. That’s exactly right. That’s exactly right. So I wanted to talk about your work in the not-for-profit possibilities. Talk about that organization. What’s the mother organization of that?
Lindsay Howerton (46:10):
Yeah, inclusion
Brad Burrow (46:11):
Connect. And you’re on the board, right?
Lindsay Howerton (46:12):
Well, I’m helping them. So inclusion connection. Thanks for asking about that. So this was a common discussion that we had because I often when I’m coming in and meeting with people or making connections
Brad Burrow (46:25):
And
Lindsay Howerton (46:25):
Wanted you to work with them, helping them, they’re a client of mine. I have a brother with severe mental and physical disabilities. He’s the mental capacity of a 2-year-old. So unfortunately he’s in his forties. He wouldn’t be able to work with their organization because he’s not high functioning enough. But this is an incredible organization. I’ve actually consulted for pet food companies, and so they make pet treats.
Brad Burrow (46:54):
My dog Maggie, who’s here today, but she’s in one of the offices. She loves them.
Lindsay Howerton (46:59):
I love that. And so they have clients with disabilities, developmental disabilities that come in every day and they get paid to have a job and they’ve got 70, 80 clients. And it’s just an incredible organization. So me, I actually donate 25% of my time to two organizations right now. I work with reconciliation Services and Possibilities, which is inclusion connection, and I’m really blessed those I love my clients, but getting to walk into possibilities building and they’re just so warm and loving and hugging on me and they’ve got all kinds of accessories for dogs. It’s such a cool and amazing thing. You
Brad Burrow (47:48):
Think about the market. That’s a great market for them to really grow in. I mean, they could make a legit business out of what they’re
Lindsay Howerton (47:55):
Doing. Oh, they are. And they’re trying to get bigger. That’s why I’m helping ’em,
Brad Burrow (47:58):
Is
Lindsay Howerton (47:59):
To work on expanding their business and be able to make more treats. And I know they’ve got a building in the plans to be able to put up a multifamily building where their clients can live. So they’ve got some
Brad Burrow (48:13):
Live and work.
Lindsay Howerton (48:13):
Yeah,
Brad Burrow (48:14):
Really.
Lindsay Howerton (48:15):
They’ve got some really big ideas.
Brad Burrow (48:17):
That’s
Lindsay Howerton (48:17):
Amazing. And you got to go look ’em up. They’re incredible.
Brad Burrow (48:23):
Do you know the website by chance?
Lindsay Howerton (48:25):
I don’t, but maybe you can
Brad Burrow (48:26):
Tag it in. We’ll put it in the show notes or something.
Lindsay Howerton (48:29):
But yeah, there’s somebody that needs your help and your gift to be able to, I just attended event last week. They had 700 people at the event. Amazing. And it was just incredible. But they had a fashion show. And for me, because of my brother, to be able to see the worth, to see the confidence. You don’t know what it’s like to have a child with disabilities until you do.
Brad Burrow (48:56):
You
Lindsay Howerton (48:56):
Can explain to people what it might be like or think that, but it takes an angel. It’s a lot of patience and pressure and they’re frustrated and can’t communicate sometimes. And so this ability to go for a day every day and be able to make money and have this substantiated job that brings you all of this worth and confidence, it’s just they’re saving lives and changing lives there.
Brad Burrow (49:25):
So just a little side note, we have a friend that their son has cerebral palsy, but I think he’s 30 ish. So my wife and I stayed with him this weekend and super smart. I mean, he’s got his degree, a bible degree and a really amazing guy, but he has trouble talking. So it takes him a while and you have to help him eat and go to the bathroom and all this stuff. But we had the best time hanging out with him and he just needs somebody with him most of the time. But you think about his life has worth the things that he’s doing and just seeing the stigma that comes with that. But when you actually hang out with somebody like that and get to know ’em and get to spend time with them, you forget about all that stuff
Lindsay Howerton (50:26):
You do.
Brad Burrow (50:27):
We had an amazing weekend.
Lindsay Howerton (50:28):
I love that you shared that. My brother, even though at a mental capacity of a 2-year-old has love that is so pure because he’s stayed a child. I mean, his ability to just be so incredibly happy and loving and wants to hug. And I mean, it’s rare that he doesn’t, when I’m with him, he wants to be hugging the whole time. He’s so affectionate and loving and caring. But when you take him to Walmart and he’s trying to do that to people, they’re turning away. And I remember as a kid, people, mothers would move their kids to the other
Brad Burrow (51:06):
Side
Lindsay Howerton (51:08):
That was hard to see, but can’t fear, but he can’t be left alone and he can’t feed himself and he can’t go to the bathroom. He can’t communicate. He’s mostly nonverbal. This is not an easy job. When he gets frustrated, he bites. This is not something easy. So there are many incredibly talented, amazing people that help with him. For me and organizations like this where parents also get a little bit of a refuel while they’re students and their kids that
Brad Burrow (51:44):
Coming
(51:44):
Into this organization
Lindsay Howerton (51:45):
Need so desperate because this is a 24 hour job.
Brad Burrow (51:49):
So Joe is the name of the guy, the man we were with. So his parents lived next door to him and they bought a house and they actually went out of town for Valentine’s Day weekend. So Joe didn’t want to go. They were going to take him. And he’s like, no, I want to stay home. And Joe called us and we know him from school, stuff like that. But we’re like, sure, we will do this. But you mentioned that it’s like the toll. My wife and I talked about this whole every day of taking care of somebody like that
Lindsay Howerton (52:23):
With no break.
Brad Burrow (52:24):
With no break.
Lindsay Howerton (52:25):
And you can’t really tell anybody. And they understand it sounds like you’re complaining. You don’t want it to be a burden to explain it, that there’s no mental break. My brother would just start to cry for no reason. And then my dad would get angry and then my mom would get angry. And this was a constant cycle. And he would get frustrated because he couldn’t communicate and then he would hit. And this is something where just
Brad Burrow (52:57):
Kind of spiral, huh?
Lindsay Howerton (52:57):
This is 24 hours a day. This is the middle of the night. Because you can’t explain to his mental ability that it’s the middle of the night and he doesn’t understand that my mom and dad are gone when I see him. He asks every time where my mom and dad are. There’s little paper cuts all the time with them that are hard to explain now, getting old enough that I look like my mom. So sometimes he calls me my name and sometimes he calls me mom.
Brad Burrow (53:27):
Is that right? Wow.
Lindsay Howerton (53:27):
Yeah, because he’s
Brad Burrow (53:28):
Confused. Understandably,
Lindsay Howerton (53:32):
It’s not an easy job. And to have an organization just dedicated, they’re in Lenexa. They have a storefront where you can walk in, but they have breaks for people. But just, I mean, if my brother were at an ability where he could go to have a job where you get to tangibly do things and you can see what you’ve done and you have a store that people can shop in and all the things, I’m so lucky that they let me come in and donate and volunteer and work. I just feel blessed that they let me do it.
Brad Burrow (54:10):
Well, we need to be sure to check out the show notes and go to the website and donate, get dog treats, all the stuff they need to go do that. It’s in Olathe. Right on. Isn’t it on hundred 35th?
Lindsay Howerton (54:22):
Yeah, it’s
Brad Burrow (54:23):
In Olathe in the shopping center
Lindsay Howerton (54:25):
There. Yeah, it’s right there. Yeah. It’s by Savers over in Olathe.
Brad Burrow (54:27):
Right. So you can go there and do that. So be sure to check it out. So I want to go ahead and wrap up. One of the last things that we always do, if you haven’t seen one of our podcasts, is we have you do the movie voice. So I would love to have you give this a shot. Okay. Okay. So you just have to get really close to the mic and you go in a world with real media.
Lindsay Howerton (54:48):
Okay.
Brad Burrow (54:49):
You ready? Okay. You ready? Yep. Okay, here we go.
Lindsay Howerton (54:51):
In a world with real media,
Brad Burrow (54:53):
Alright, you may have a futurist, a voice, a voice, talent. So
Lindsay Howerton (54:58):
Hey, I’ll train anything.
Brad Burrow (55:01):
Well, this has been awesome, Lindsay. It’s really cool. I appreciate you doing this with me. I’ve been looking forward to this. Like this is something that would be really cool for me personally. So I’m selfishly saying that, by the way. But you do so many great things and I just appreciate you and what you’re doing. And the last thing, if somebody did want to get ahold of you, maybe they see the podcast, is LinkedIn the best way to do
Lindsay Howerton (55:25):
That? Yeah, you can look me up on LinkedIn. I’ll just skip my email. It’s Lindsay, L-I-N-D-S-A-Y at how? KHOW kc.com. I’m always looking to help organizations that have a big impact. So I didn’t mention, but I’ve got a purpose to change a million lives and that’s my company purpose and my personal purpose is I’m going to change a million lives before my last breath. So if I can do that for somebody, I’m excited to help.
Brad Burrow (55:53):
You think you’re about halfway there yet, or I feel
Lindsay Howerton (55:56):
Like I’m more than that. Okay, good. I think I am, but I am just going to change it to 2 million if I get to a million.
Brad Burrow (56:02):
Okay, good. Good. Keep going, keep going.
(56:04):
Well, thank you so much. Thank you everybody for joining us. This is the In A World With Real Media Podcast. Be sure to subscribe, share this. A lot of people need to see what we did today and reach out to Lindsay. I mean, this is something that could really help your company, maybe even a marriage. Who knows? I think there’s a lot of cool things that could come from this. So we look forward to seeing you next time. And thank you very much. This has been in a World with Real Media. Thanks for joining us. And be sure to subscribe on iTunes and follow real media on Facebook, Instagram, and LinkedIn. So you never miss an episode.