In 2023, online video is expected to form 82.5% of all web traffic, making it a powerful tool for marketing. Video marketing is an important aspect of any business’s marketing campaign. Video can help you get more eyes on your brand and create brand awareness.
Customers are better able to remember information they’ve heard in videos versus written content. In fact, 93% of businesses that used video content on their social media accounts were able to attract new customers through this video content.
Collaboration and communication go hand-in-hand in the video production process. Without the proper communication and collaborative methods in place, your video production efforts likely won’t be as impactful.
Reading this guide can help you learn more about the benefits and strategies of video production collaboration and communication. Keep reading below for more information on successful video production.
Collaboration Aids in Problem Solving
Your video production process could appear to be going smoothly and then suddenly hits a dead-end. There may come a time when one or more of your video production team members hit a snag and aren’t sure how to proceed.
They may be afraid to ask for help for fear of being seen as less than competent. But this can be a counterproductive way of doing things. Communication among team members is vital to the video production process.
It also allows for more collaborative efforts to take place. When production members are openly communicating with one another, it can open up the dialog to problem-solving. Fresh perspectives allow them to find an effective solution to the issue together.
It Unifies Video Production Teams
So many different components go into video production. From sound staging to sets, lighting, and script writing, each part is vital to the finished product. But oftentimes, these teams will be isolated from one another.
One team may not know the extent of what the others do. This can create a disjointed rather than collaborative approach. These teams may be defensive of their work.
Having good collaboration and communication can help to unify all of these teams together. Each team will have a better understanding of the full video production process, rather than just their own part. This can result in a smoother all-around process with a more cohesive end product.
It Enhances Team Integration
When teams have a better understanding of one another, they will be more willing to work together. This helps remove the walls between different departments. Instead of focusing on one component, teams will integrate.
For example, you could have a content writer and a staging supervisor working together. The content writer will have a better understanding of how the written content will look once it’s staged. Alternatively, the staging supervisor will see the creative process behind the content writer’s vision and help make it come to life.
Collaboration and communication enhance the connections between these video production teams. It facilitates a common bond.
It Opens Up the Lines of Good Communication
Because of a divide between departments, video production teams may also only resort to communication when it is absolutely necessary instead of making it a more common practice. While this may be a common method, it still leaves a lot to be desired. Communication should be open at all times regardless of the project’s status.
Instead of using a “guess what I’m thinking” approach there will be no question as to what is expected. Team members and video production departments will be able to clearly communicate about project progress and ask any pertinent questions without fear of judgment. Open lines of communication also lead to higher collaborative efforts.
It Decreases Team Member Turnover
Feeling like there is little to no communication stresses the video production process and leads to frustration among team members. A lack of unification makes employees unhappy and they may seek out job opportunities with other firms as a result.
Team member turnover can be a costly issue to navigate. Marketing companies will have to pause a project to find someone else to fill the empty slot. This can lead to delays in the finished product and increase client dissatisfaction.
Video production companies that implement collaboration and communication efforts can reduce employee turnover by as much as 50%.
More communication and collaboration will make team members feel heard and understood. They will also feel like a valued part of the team. This can increase levels of workplace satisfaction and reduce turnover.
It Increases Team Member Efficiency
Only communicating when necessary can slow down the video production process. This can lead to delays.
Open lines of good communication mean fewer delays during video production projects. Team members can speak freely to one another and prevent issues from causing lags in the production process. This will allow projects to be completed on schedule.
There’s no second-guessing the process. There are also no needless delays in trying to troubleshoot issues because they will be addressed before they occur. Team members can meet deadlines more effectively as a result.
It Leads to a Higher-Quality End Product
Video production is a multifaceted process. Creating a high-quality product is something all video production teams should strive for. It’s not just one department that is highlighted, it is all the different aspects of quality video production that make it truly unique.
When video production teams communicate and collaborate, they all have a chance to shine in their own ways. The ultimate end goal should be to produce results that everyone can feel proud of. It shifts the dynamic from a “me” approach to an “us” centered collaborative effort.
With everyone on the same page communicating and working well together, video production teams can create the best possible content for the client.
Choose Full-Service Video with Real Media Video Production KC
With so many elements involved in video production, it’s vital to choose the right video production company. You want an agency that is dedicated to making your vision come to life. That’s where Real Media Video Production KC comes in.
Real Media video marketing in Kansas City can help you take your video production to the next level. We are an experienced full-service video production company specializing in all aspects of the video production process. From sound staging and sets to audio production and even drone footage, we do it all.
Contact us today to discuss your video production needs.